17 July 2009, Shenzhen – All people have the ability to protect the environment by taking small steps towards sustainability. This was the message conveyed at the launch ceremony for “Green China Action,” a new campaign scheme that brings together P&G and “Our Part”, a joint environmental awareness initiative between United Nations Development Programme (UNDP) and the Chinese actress/celebrity Zhou Xun. From July to November, they hope to join forces to promote green consumption and foster behavior change toward a low-carbon lifestyle.
The campaign was launched today at Wal-Mart Shekou Store in Shenzhen. Zhou Xun, UNDP’s National Goodwill Ambassador, announced her “Green Commitment,” calling for consumers to start from little daily choices around them and play their part in improving our environment.
“The starting point of sustainable development, simply put, means ensuring better lives for us and for our following generations,” said Mr. A. G. Lafley, Chairman of the Board of P&G. “This is the core mission of P&G, which urges us to provide eco-friendly products and services to three billion consumers each day.”
Ms.Wang Xiaojun, Assistant Country Director of UNDP China and Team Leader of Democratic Governance and HIV/AIDS Team, emphasized the importance of going green in the midst of the economic downturn. ”The concept of environmental protection directs consumers to conserve resources and consume reasonably, and also induces enterprises to promote renewable energy and develop low carbon technology and green products. These are all strong antidotes for the economic downturn. More importantly, joint efforts of individuals and enterprises would help build healthier lives and a better world.”
Ms. Wang Xiaojun also said: “We know that consuming less and cutting carbon emissions can help us save money. In the midst of the financial crisis, this is also precisely what the government and public wish for: protecting against climate change is not only beneficial for the economy, but more importantly, it also helps to improve our quality of life. Therefore, people around the world need to alter their lifestyles to use natural resources more efficiently and reduce greenhouse gas emissions.”
During “Green China Action”, “Our Part” will work with P&G to promote green consciousness in 3,300 shopping malls and supermarkets nationwide. As an incentive, they will give away five million P&G products to consumers who cherish green shopping
Mimi Lam, Vice President of Shopping Mall Procurement of Wal-Mart China said the company would go further to make an impact across China. “In order to answer Green China Action’s call, Wal-Mart will promote Green China Action’s activities in all of our 150 Chinese stores, inspiring 7 million Wal-Mart shoppers to actively take part in the campaign. At the same time, we will appeal to all of our employees and their families to set an example for sustainability, to the best of our ability making plastic bags disappear from our lives.”