Internationally acclaimed brandnames appear to be pulled towards the direction of China this year -- Renowned French brands Louis Vuitton and Miu Miu (Urm, dear Chinese writer - Miu Miu's ITALIAN ) have simultaneously used eastern faces to promote their worldwide campaigns. Recently, LV sought out mainland model Du Juan and invited her to become the featured model of their worldwide campaign. Meanwhile, Zhou Xun and Dong Jie shot the Miu Miu Fall/Winter ad campaign in Paris.
The winner of the New Silk Road Pageant, Du Juan was recently featured as one of Style.com's Top Ten Models of 2006. Still only 19, Du Juan not only graced the NYC, London, Milan, and Paris international runways, but she also triumphed over her competition and was selected as Louis Vuitton's newest face.
The fashion industry has recently encountered an immense amount of Chinese influence, with many companies searching for Asian stars or models to front their advertisements. Another famous brandname, Miu Miu, chose mainland actresses Zhou Xun and Dong Jie as spokemodels for their next worldwide campaign, which is now in the process of being photographed in Paris. As the girlfriend of stylist Li Da Qi, Zhou Xun is riding on the momentum of her newfound love as well as her win in the Hong Kong Film Awards, and with the help of her significant other, she has transformed into an even more stylish individual -- a change that has enhanced her aura.
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Translation from Faith - Sources